MEN's FASHION
The Fashion Jumper
Bershka · and the category at large
I've been obsessed with the fashion jumper moment right now; think light, long-sleeve knit with a boxy, slightly cropped fit. Almost thermal energy but elevated. The focus is in the details: ribbing, color, and graphics. Bershka's current assortment is everything. The ease of it, the versatility, the fact that it works dressed up or down. This is the kind of product that a brand can own if they commit to it with the right depth and color story.
→ Shop Bershka's assortment at bershka.com
The fashion jumper( light weight textured knit/sweater knit) is a category weve seen winning in short sleeve product for a few seasons now, excited to see long sleeve getting it's shine. This item is great for spring and even better for fall transition come July/August; it's low barrier to entry, strong gifting potential, and it photographs beautifully for social; which means it earns its own marketing. Brands in the men's and unisex space should be watching this closely for Q3 + Q4 assortment consideration.
Why it matters TO FOUNDERS & MERCHANTS
MFT — My Favorite Things · MAY 2026
Edition 001
WOMEN"S FASHION
The Modern Tailored Trouser in Denim
I am completely in love with this trend. The modern tailored trouser in denim, with slimmer cuts, pleats, darker washes, cigarette and wider leg variations, is giving something fashion has been missing for a while. It's chic and quietly sexy without trying too hard. The right heel or kitten heel and it is a full moment. What makes this interesting from a buyer's perspective is that it doesn't replace the classic denim silhouette. It sits alongside it and elevates the category.
A trend, not a brand — and it's everywhere right now
Why it matters TO FOUNDERS & MERCHANTS
This trend is still early enough that brands who move on it now for Q3 and Q4 can own it. Darker washes photograph well, travel across seasons, and appeal across age brackets. The pleat detail adds a premium perception without dramatically increasing cost, which means margin opportunity is real here. Worth considering layering alongside core denim assortment, not instead of it.
BEAUTY
Rice Ceramide 7 Hydrating Barrier Serum
Anua · $23 (on sale from $30)
This serum has become a non-negotiable in my routine. It's deeply hydrating without being heavy, leaves skin looking glowy not greasy, and the barrier support story is real, with 7 types of rice extract, ceramides, hyaluronic acid, and 3% niacinamide in one formula. Fragrance-free, suitable for all skin types, and at $23 it overdelivers completely. Korean beauty continues to set the standard for ingredient forward formulation at accessible price points and this is a perfect example of that.
Anua is a masterclass in Shopify and TikTok Shop channel execution. The brand built its US presence largely through creator content and the rice serum is one their best sellers because it photographs beautifully, shows tangibility instantly, and delivers visible results quickly, both things that drive organic content. For beauty brands watching, this is what a hero product strategy looks like when it's working.
Why it matters TO FOUNDERS & MERCHANTS
These are personal favorites — things I'm genuinely paying attention to right now as both a consumer and a commercial operator. Some may become affiliate links in future editions. Always honest, always my own perspective.
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