You've built something real. Now let's make it more profitable.
FASHION · BEAUTY · GROOMING · CONSUMABLES
I work with fashion, beauty, grooming, and consumer product brands to strengthen the parts of the business that drive real margin: assortment, inventory, site merchandising, and channel strategy.
Commercial experience across Macy's, Saks Off 5th, PacSun, Burlington, and Amazon — spanning ecommerce, buying, merchandising, and retail operations.
Where the real opportunity lives.
WHAT I DO
The brands I work with aren't struggling — they're ready. Ready to stop guessing at assortment, plug the margin leaks, and build a channel strategy that actually holds.
ASSORTMENT
MARGIN
MERCHANDISING
CHANNEL
The right products, in the right depth,at the right time
Whether you're buying or building the line — the right mix, depth, and timing drives everything.
Pricing, cost pressure, and the decisions that quietly erode profit.
Your site is a selling floor. Let's treat it like one.
Spreading across channels and calling it a strategy isn't one.
Protecting the number that actually matters
Site merch that converts, not just presents
Shopify and TikTok Shop, working together
$428 M
Managed inventory AND OTB
WORK WITH ME
Here's how we can get started.
Not sure which fits? If you have one urgent question, start with the Intensive. Need a clearer picture of one area, the Diagnostic. Ready to build a real plan, the Roadmap gives you both.
01 · Strategy Intensive
02 · FOCUSED DIAGNOSTIC
03 · 30-DAY ROADMAP
One challenge.
Sharp direction. Fast.
A deeper look at one priority area
A clearer plan. Not more noise
For founders and operators who know exactly what's keeping them up at night and need a clear path forward.
For brands that sense something is off and need an outside perspective to surface what's really there.
For brands that are ready to move and need a structured plan that tells them where to focus first
Starting at $550 · 3 business days
Starting at $1,500 · 5 business days
Starting at $2,500 · 7–10 business days
Not sure where to start?
INSIGHTS
What's worth paying attention to.
MVT- MOST VALUABLE TREND
MFT- MY FAVORITE THINGS THIS MONTH
Protective skincare is moving beyond seasonal relevance. As customers prioritize prevention, barrier health, and daily wearability, the opportunity is growing for brands that build protection into core assortment strategy — not just summer placement.
Why Protective Skincare Deserves Year-Round Attention
The boxy knit having a full moment; and Bershka's assortment is everything right now.
Pleats, darker washes, slim cuts. The denim trend worth building around before everyone catches on.
The most hydrating $23 you'll spend. Glass skin is real and this serum is why.
MEN'S
BEAUTY
WOMEN'S
"I've spent my career inside the commercial engine of this industry. The brands I love working with are ready to have real conversations about what's driving their scale, expansion, and performance."
Fashion · Beauty · Grooming · Consumables
SERVICES
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© 2025 Jarrod Bracey Consulting · Jay Theo Media LLC · jarrodbracey.com
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