If you've found this site, there's a good chance you're running a brand that's doing real things, moving product, building a loyal audience, figuring out what works. And somewhere in the middle of all of that momentum, you've hit a speed bump. Not a crisis, but a sign it's time to take a beat and absorb what the growth is telling you. Your systems, your assortment, and your margins offer insight with every click and every sale. Even the best drivers have blind spots. So I'm here to help you see them.

I've spent my career inside the commercial engine of this industry, buying, merchandising, ecommerce, and retail operations across Macy's, Saks Off 5th, PacSun, Burlington, and Amazon. Across those roles I managed over $428M in inventory and open-to-buy; which means I've made the kinds of decisions I now help brands make every day.

At Macy's and PacSun, I developed deep fluency in private label merchandising & how it unfolds within ecommerce; seeing how quickly a brand's digital presence can build momentum or quietly work against it. At Saks Off 5th, I bought women's evening wear for Vera Wang, Adrienne Papell, and Tadashi Shoji, and regularly attended New York Fashion Week. At Burlington I brought a focus and precision to Men's Contemporary and Streetwear categories winning both the coveted CEO Business Excellence Award & the One in A Million Award for exceeding sales and margin goals while delivering exceptional performance and customer service. During my time in this role I learned the discipline of off-price, a category that demands buying rigor and vendor negotiation most full price merchants never develop.

I also spent three years on the wholesale side as an Account Executive & Strategist, managing large accounts including TJX and Ross — which means I understand how both sides of the market think. At Amazon in my return to retail, I learned what it looks like when ecommerce meets premium beauty; account managing the #1 dermatologist-recommended skincare brand globally, La Roche Posay..

Across all of it, I've partnered closely with product development, design, financial planning, marketing, and supply chain, and trained and mentored many merchants along the way. My goal is always to leave you with something that transcends the engagement: insight and capability that continues to serve your growth, profitability, and efficiency through the many seasons to come.

"Your website is your Digital Flagship Store. It's the first thing someone sees when they Google you, and it should do more than show up. It should literally deliver."

That's a line I heard early in my career and never stopped believing. It's why site merchandising isn't an afterthought in my work. It's a starting point.

The brands I love working with are founder-led or merchant-driven, somewhere between traction and scale, and ready to have real conversations about what's driving their scale, expansion, and performance. They don't need someone to tell them things are complex. They need someone who's been in the room, knows what good looks like, and can help build a clearer path forward.

If any of this resonates, if you're looking at your assortment, your margin, your site, or your channel mix and feeling like there's more there than you're currently getting, I'd love to hear what you're working on.

Strategically yours,

Jarrod Bracey